For almost two decades Desiree Perez has been a business leader. She has run SC Enterprises as one of its top executives and has been heavily involved in the companies that the musician Jay Z has launched. Among her many successes is turning around his online music service, Tidal. The app was floundering when she got involved. She signed exclusive deals with some of the biggest names in the music industry such as Kanye West, Beyoncé, and Rihanna which got far more people interested in downloading the app. Since she got involved around 1 million people have become trial members, for instance.
Desiree Perez is mostly known in the industry for two things. First, she almost has a computer for a brain when it comes to crunching numbers. Second, she is a very tough negotiator who represents her side of any business dealing extremely well. When Beyoncé held her tour in support of her Formation record, for example, Desiree Perez handled the negotiations. She also played a major role in the deal between Rihanna’s tour that was sponsored by Samsung.
The Hova Circle of Influence is a collection of individuals that operate Roc Nation. Desiree Perez is one of just five people that are part of this circle. At Roc Nation, Desiree Perez is involved in every facet of the company including publishing, labeling, and overall management. Her official title is chief operating officer.
Jay Z recently signed a new deal with Live Nation in order to support his concert tours. The deal is for 10 years and it is worth $200 million. Desiree Perez was the one that drove this deal between these two parties. The result of her work is that Jay Z is having the most successful tour of his career with revenues up 21%.