Doe Deere- The Founder of the Top Cosmetic Company

About Doe Deere and the Lime Crime Company


Doe Deere is a cosmetic entrepreneur who is the founder and CEO of a beauty company known as Lime Crime. Originally from Izhevsk, Russia, Doe Deere and migrated to New York, United States when she was 17 to pursue her ambitions in the field of music. She joined a band by the name Sky Salt where she met her husband Mark, but even though her music career was at its prime, Doe Deere had a stronger liking for entrepreneurship. Again, her ambitions for venturing into the beauty industry had all started when she was younger during a slumber party where they dressed like witches which made her adore makeup.


Doe Deere’s passion for entrepreneurship came to live in 2008 when she opened her Lime Crime cosmetic company. She had started her business back in Russia when she was still a teenager and sold temporary tattoos to her classmates. Further, Doe Deere had registered the Lime Crime Company earlier in the eBay online platform in 2004 for the new DIY fashion line. She is a fashionista by profession who loved bright, unusual colors which go along with makeup hence her unique style of the quirky makeup line. Also, Lime Crime Company has its specialties in lipsticks, nail polish, hair dyes, and eyeshadows among others where its unique colors are hard to find.


Doe Deere’s Typical Day


Doe Deere typical day starts at 8:30 am when she wakes up and gets a glass of water to keep her hydrated from the dry Los Angeles weather. Being a morning person, she is usually very active and starts by doing her morning routine of stretch exercises before having her breakfast. Her breakfast is mainly entails yogurt, fruit, freshly squeezed juice, and her favorite part of it is grits. Moreover, after breakfast she checks her phone then logs into her company’s internal chat system where she chats with her team before responding to her emails.


Doe Deere further checks Lime Crime’s Instagram page to watch out for anything new and upcoming trends. She then dresses up, does her hair and makeup and then gets to spend some time with her two cats, before going to her workplace at 12:30. At the workplace she gets to interact with her team as they have lunch then is off to meetings until 6:00 pm. Nonetheless, depending on the work for the day, she stays up late at work then heads home which is basically a typical day for the ‘Queen of Unicorns’. Learn more: