Created by its founder and CEO, Qiangdong Liu, in 2004, Jingdong, or Jīngdōng(Chinese: 京东; pinyin,) has also been called 360buy, and most recently, JD.com. Americanized, or otherwise, the terms all refer to a megastar in the Chinese retail market. JD.com, which originally sold electronics and now has a far wider array of offerings, reaches its consumers via online sales. JD.com enjoys a giant foothold in Asia, covering more than 50% of the Chinese market already. By recently aligning itself with Thailand’s retail conglomerate, “Central Group,” it’s poised to expand exponentially throughout Southeast Asia. Central Group umbrellas a host of diverse investments in corporations with complementary industries and is a recognized leader in the realms of real-estate development, hospitality, food and beverage and brand management.
In 2014, JD.com had 97 warehouses, nearly 2000 delivery stations and over 700 pickup stations. Leveraging their strengths under Qiangdong Liu’s financial expertise, the company had developed a proprietary, scalable technology platform. With over 60,000 full-time staff members the company had acquired a reputation for speedy, reliable and often next-day delivery. Today, Jingdong, or JD.com, is even larger. Moreover, with its new partnership with Central Group, a new entity is emerging. The amalgamation of the two Asian behemoths has birthed the giant e-commerce platform, JD Central. Tested for operations in June, the new platform sprung into being in September of 2018. The new business features both direct sales and marketplace models.
Besides electronics and digital equipment, the venue affords consumers an array of options in cosmetics, toiletries, beverages, processed foods, fashions, home goods and appliances, books, music and more. Sales have already passed the hopes of investors, with 80% of users accessing the site through mobile means. High-profile, popular Chinese brands are making a splash, including OnePlus, Lenovo and Xiaomi. Under Qiangdong Liu’s savvy leadership, JD Central will utilize those hallmark strengths already renowned in JD.com, including technological expertise and a well-devised system of supply and delivery. By securing partnerships with local delivery services, the expectation is that the new platform will shortly offer nationwide coverage and next-day service to its newly acquired Thai consumers.