Anybody who has ever worked on a political campaign knows about the pressure filled moments that define the end-of-quarter push. Candidates are getting antsy, fundraisers are hard at work, and the field team is making due with what they’ve got — it can be an incredibly stress filled time but luckily NGP Van, the leading software provider for nearly every major Democratic campaign, has offered up some tips that they’ve seen work for campaigns.
First off, make sure to plan ahead. This may seem like an obvious one, but having a stash of fundraising e-mails ready to go for end-of-quarter will alleviate a ton of stress. The ability to tell a candidate that there are e-mails ready and all they have to do is press send will calm their nerves quite a bit. Plus, you don’t run the risk of getting burnt out of e-mail ideas right before the end of the quarter.
To build off that, always make sure to write in advance. NGP Van has worked with hundreds of campaigns and the most successful ones tend to have e-mail strategists working weeks in advance. Not only will your e-mails have a more organic feel, you won’t be feeling that dreaded, sinking feeling of knowing you need to come up with content out of thin air.
Thirdly, organization is obviously difficult to pull off on the long hours of a political campaign. But taking even just an hour to slap together a master “End-of-Quarter” calendar will do wonders for your campaign (and your sanity!).
Last but not least, make sure to give yourself a little bit of a celebration once the quarter is over. Take it from the folks at NGP Van, who offer free beer to employees at the end of the day on Friday’s, a campaign staff that feels appreciated will be willing to go the extra mile for you again and again.
These tips from NGP Van are truly coming from the best of the best. With dozens of employees and a relatively new MiniVan program that allows canvassers to use their phone or tablet, NGP Van can truly be the missing piece in your campaign.
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